Trusted Identity Graph

Our privacy-first identity graph unifies 280M+ consumer profiles across digital and offline channels, delivering the accuracy and coverage you need to drive real results.

Key Features

Comprehensive Coverage

280M+ individual profiles with 700M+ email addresses and One Trillion total records from authoritative sources. Connect customers across every channel and device.

AI-Driven Precision

Proprietary matching algorithms with a confidence score on every connection. Match rates consistently above 75% with 95%+ accuracy on core attributes.

Privacy-First Architecture

Built for CCPA and global privacy requirements from day one. Transparent sourcing, robust opt-out management, and SOC 2 Type II and SOC 3 reporting.

Seamless Integration

Real-time APIs, batch processing, or direct hosting. Works with your stack—CDPs, data warehouses, sales automation & marketing platforms.

What Makes It Different

Built over 11+ years with advanced AI and machine learning, our identity graph connects fragmented identities into unified profiles. Every connection includes a confidence score, enabling transparent decision-making for every data point.
Identity Graph network
Processing 15B+ daily signals across 280M profiles, we connect emails, phones, addresses, MAIDs, IPs, and more. Whether enriching leads, personalizing campaigns, or preventing fraud—we deliver the coverage and precision you need.

How it works

Our proven process for connecting customer identities

01  Aggregate
02  Resolve
03  Score
04  Validate

Compile from authoritative sources

Gather information from hundreds of authoritative sources—public records, consumer transactions, digital signals, and proprietary datasets.

Link identities with AI-driven precision

Advanced algorithms analyze billions of data points using probabilistic and deterministic matching to accurately connect identifiers.

Measure confidence in every connection

Every identity connection receives a confidence score based on adaptive matching logic, refined continuously as new signals are processed.

Maintain accuracy through continuous updates

Ongoing quality checks, including deceased processing, NCOA updates, and phone verification, ensure profiles stay current and reliable.

Use Cases

1. Onboard CRM data for omnichannel activation

Best for: Marketing Ops / CDP teams. Outcome: Unify offline identifiers with digital IDs to activate consistently across channels; higher match coverage and fewer wasted impressions.

2. Suppression and customer protection

Best for: Paid media + Lifecycle teams. Outcome: Suppress existing customers, recent converters, or sensitive segments across partners to improve efficiency and customer experience.

3. Household and relationship-based marketing

Best for: Retail / CPG / Auto teams. Outcome: Link individuals to households to support coordinated offers, upsell, and share-of-wallet strategies without over-targeting.

4. Identity for clean-room collaboration

Best for: Partnerships / Data teams. Outcome: Create privacy-safe linkage keys for measurement and partner activation workflows with less data movement and faster time-to-value.

5. Cross-device frequency and reach control

Best for: Media teams. Outcome: Deduplicate audiences across devices and touchpoints to manage frequency and improve incremental reach.

6. Fraud and data quality screening (identity signals)

Best for: Risk / Data governance teams. Outcome: Use identity connectivity patterns to flag anomalies and reduce bad records entering systems, improving downstream outcomes.

Results & Impact

Deliver measurable business outcomes with trusted identity data

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Match Rate Improvement

Companies see significant increases in customer match rates for digital advertising, enabling more precise targeting and better campaign performance.

Ad Spend Efficiency

Organizations reduce wasted ad spend through improved targeting accuracy, ensuring marketing budgets reach real, verified customers.

Conversion Rate

Businesses experience dramatic improvements in lead conversion rates by connecting with the right audiences at the right time.

CAC Reduction

Customer acquisition costs decrease substantially as identity data enables more efficient marketing and sales strategies.

Ready to See the Difference?

Request a custom sample matched against your data. Experience our quality and coverage with no commitment.

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Note: before you can receive a sample, you must have a published Privacy Policy on your website, and be registered in the appropriate US States. Other laws might apply. Seek advice from your attorney if you are unsure.