Carmen Balanean

Digital Marketing Strategist at BIGDBM

Carmen covers data strategy, identity intelligence, and vertical market applications at BIGDBM, translating complex data infrastructure concepts into practical guidance for marketing, sales, and analytics teams.

Articles

• Beyond Lookalikes: A Practical Guide to Building Intent-Based Audiences for Your Clients
• Why Your eCommerce Promotions Keep Missing the Right People
• The 47-Day Blind Spot: Why the Auto Industry Keeps Meeting Its Best Customers Too Late
• Your Campaigns Are Missing the People Already Looking For You
• Who Really Owns Commercial Real Estate? How to See Through the LLC